Tectrax is a New Zealand-based company specialising in advanced Electric Amphibious Technology, enabling seamless transitions between land and water for marine craft. The project involved redesigning the logo, website, and print collateral to better reflect Tectrax’s innovative spirit and high-tech solutions.

The redesigned logo focuses on the letter “X,” symbolising the core of Tectrax’s identity. The upper part of the “X” is shaped like a speedboat, representing agility and speed on water. The lower part of the “X” resembles the legs of the Electric Amphibious System, highlighting the unique amphibious capability. The use of navy blue with bright accent colors conveys a sense of high-tech innovation and reliability.

The redesign successfully transformed Tectrax’s brand image, making it more aligned with its innovative and high-tech offerings. The new logo and website received positive feedback from both the client and their boat owners, enhancing brand recognition and engagement.