Introduction
Invest Queenstown (IQ) is a boutique real estate company specialising in lifestyle and investment properties in Queenstown, New Zealand. Established in 2016, IQ aims to provide comprehensive investment solutions tailored to the diverse needs of its clientele.

Objectives
The main objectives of this branding project were to create a unique and recognisable brand that showcases IQ’s expertise and dedication to excellence. We aimed to boost visibility and attract both local and international investors, ensure a consistent brand experience across all marketing materials and platforms, and establish IQ as a trusted authority in the Queenstown real estate market.

Strategy
To achieve these objectives, a modern and sophisticated logo was created to symbolise IQ’s professionalism and premium service offerings, high-quality brochures and stationery were designed to provide potential clients with detailed information and a consistent brand experience, a user-friendly and visually appealing website was developed to showcase IQ’s property listings, market insights, and services, and comprehensive brand guidelines were developed to ensure consistency in the use of logos, colours, typography, and messaging across all platforms.

Results
The branding project brought about some fantastic results! IQ’s new brand identity really made them shine in the competitive Queenstown real estate market. Clients loved the cohesive and professional branding materials, which boosted engagement. The improved market presence and credibility attracted a more diverse client base, and the feedback from clients and stakeholders was overwhelmingly positive, highlighting the professionalism and appeal of the new branding.