Introduction
Bayleys, a leading name in New Zealand's real estate industry, embarked on an exciting journey to redesign their website. The goal was to create a user-friendly and visually engaging online experience that would assist potential buyers and sellers in finding properties, agents, and offices. In a market with fierce competition, Bayleys needed a website that not only provided comprehensive real estate information but also reflected their brand's professionalism and commitment to customer service.

Strategy
To achieve our goals, I designed the entire website, focusing on UX/UI to ensure a seamless user experience. I worked closely with Bayleys' marketing team and their external developers to create a cohesive and visually appealing site. The strategy involved designing an intuitive navigation system to help users easily find properties, agents, and office locations. Additionally, I developed a clean and modern UI that reflects Bayleys' brand identity and enhances the user experience. We implemented responsive design to ensure the website is accessible and functional across all devices. Throughout the project, I collaborated with the marketing team to integrate branding elements and create a consistent visual language. I also worked with external developers to ensure the technical implementation of the design was flawless.

Results
The strategic design efforts led to remarkable outcomes, including increased user engagement and satisfaction due to the intuitive UX/UI design. The modern and professional appearance of the website significantly improved brand perception. Enhanced functionality and accessibility made it easier for users to find properties, agents, and offices. We received positive feedback from both clients and internal stakeholders, highlighting the website's ease of use and visual appeal. Additionally, there was significant growth in website traffic and lead generation, positioning Bayleys as a top choice for real estate services in New Zealand.