Background
Parkwood Estate is a residential development at 42-44 Westgate Drive, Massey, Auckland. Offering freehold townhouses near Westgate and NorthWest shopping centres, local schools, and public transport, it appeals to first-time buyers and investors alike. My role was to create the branding, website, brochure, and marketing materials to highlight its unique features.

Strategy
The branding focused on a modern, aspirational lifestyle while reflecting accessibility and community living. I developed a clean logo and visual identity, alongside a user-friendly website showcasing property details, floor plans, and lifestyle benefits. Brochures and collateral reinforced the estate's quality and convenience.

Results
The cohesive branding positioned Parkwood Estate as a desirable community. The website and materials effectively highlighted its prime location, boosting interest from buyers and investors. This strategy enhanced the estate’s appeal, supporting strong sales and building buyer trust.