Introduction
Selaks, a celebrated name in New Zealand's wine industry, embarked on an exciting journey with 'The Taste Collection' - a series designed to engage wine enthusiasts through a premium and visually engaging experience. In a market with fierce competition, Selaks needed innovative packaging and compelling marketing materials to stand out. They sought to not only visually captivate their audience but also to communicate the quality and story behind their wines.

Strategy
To achieve our goals, I designed eye-catching labels reflecting Selaks' premium quality and heritage, developed POS materials for a cohesive brand experience, created brochures and flyers with detailed wine information, and produced visually cohesive social media graphics to showcase the range and drive engagement.

Results
The strategic design efforts led to remarkable outcomes, including increased brand recognition from refined packaging and consistent marketing materials, enhanced consumer engagement through print materials and social media campaigns, and significant sales growth for 'The Taste Collection' due to the visually appealing packaging and effective marketing strategies, positioning Selaks as a top choice for wine enthusiasts. The results have been outstanding – it quickly became the #1 wine in its supermarket category.