Background
Jägermeister, known for its distinctive herbal liqueur, launched the Ice Cold Summer campaign to boost brand visibility and drive sales during the summer months. The goal was to create a refreshing and engaging brand experience that resonated with consumers and encouraged them to enjoy Jägermeister in the hot summer weather.

Strategy and Execution
To achieve this, I designed a comprehensive campaign including POS materials, print materials, digital advertising, and social media assets. The POS materials featured eye-catching visuals and messages that highlighted the refreshing nature of Jägermeister when served ice cold. The print materials included posters and flyers distributed in key locations to increase brand awareness. Digital advertising efforts focused on targeted ads across various platforms to reach a broader audience. Social media assets were created to engage with followers and encourage them to participate in the summer-themed activities and promotions.

Results
The Ice Cold Summer campaign significantly boosted Jägermeister's brand presence, resulting in increased consumer engagement and sales. The visually appealing POS and print materials captured attention in retail environments, while the digital advertising and social media efforts drove online interaction and participation in the campaign. Overall, the campaign successfully positioned Jägermeister as the go-to drink for summer, enhancing brand recognition and loyalty.